If you're a builder, you need to learn how to market

You have a business idea, but you have no idea how to market it. Who are your future customers? Where are they? How will you reach them? Will they pay?

In my experience, messing up these marketing strategic decisions are the reason most entrepreneurs fail.

Marketing—having a clear message and a way to get that message in front of the right people—is what separates a successful business from a side-project.

Building marketing skills helps you:

1. Select business ideas in markets you can actually reach.

2. Efficiently find, reach, and communicate with your future customers.

3. Ensure your messaging is clear so people will actually understand and buy what you have to sell.

I'm Walt👋, and I'm the founder of Hype School. I got my start in Silicon Valley and later set out to build my own products.

As an engineer, I could build anything—but building something people wanted was a whole different challenge. Eventually, I figured out how to market to early customers, and started helping others do the same.

Hype School is my way of helping entrepreneurs like you succeed at marketing.

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